Redko Labs editorial notes · Updated October 13, 2026
Begin with a specific beneficiary and problem
Write one sentence: We help [people in a particular situation] improve [a concrete outcome] by changing [a specific part of the process]. Avoid combining several unrelated causes into one statement. If the customer who pays is different from the person who benefits, describe both. Their incentives may align, but that is something to investigate.
Separate activity, use, and outcomes
A workshop delivered is an activity. Attendance and completed exercises describe participation. A person applying the skill to finish a task is a different result. Choose a small set of measures at these levels so you can see where the proposed benefit stops. Label early numbers as preliminary and record how they were collected. Do not turn an engagement metric into a health, education, or financial outcome claim.
Choose a comparison that fits the stage
For a new tool, a useful first comparison may be the participant’s previous process on a similar task. Record the starting point, the time period, and relevant differences. A small voluntary pilot can help you learn; it usually cannot establish causation for a broad population. Explain those limits instead of hiding them behind a single percentage.
Include costs and possible downsides
Ask who bears the setup effort, ongoing cost, and consequences when the tool fails. A product that saves staff time may add work for customers. A resource that is free to access may still require equipment or specialist knowledge. Track these barriers alongside the intended benefit. This makes the impact argument more credible and gives the product team a clearer design problem.
Make the application easy to assess
In a Redko Labs application or project proposal, include the problem, intended beneficiaries, current evidence, and the next experiment. A new founder can state a hypothesis without inventing traction. If you are offering support, name the resource or paid work you would fund and the founder activity it enables. Agree reporting expectations before treating a contribution as a measured outcome.
Common questions
Does an impact project need revenue already?
No. Explain the stage accurately and distinguish your proposed business model from revenue you have earned.
Can a supporter propose a specific impact project?
Yes. Use the Get Involved form to describe the cause, project, contribution, and intended beneficiaries.
Further reading
Program details are proposals until confirmed in an offer. These notes are general information, not legal, investment, medical, or immigration advice.